If you want to take a ride with me… In the early days, I used to ask people to meet me on Saturday morning and I’d show them exactly how to build an investment business. But this taught me two things… 1. Service is not just the occasional Saturday morning, it’s all the time. You have to raise your level of value. 2. Only about 1 out of 100 people I showed these business secrets would actually take action. If I wanted to make a bigger impact, I literally had to reach more people and show them exactly what to do.
There’s a reason I dominate the creative finance and subject to space. It’s because the Riches are in the Niches. When you hyper-focus your message, you ironically start to make a broader impact. Then you can start to talk about things outside of those niches. But when you want to grow a brand, you have to get so specific with your niche that when people talk about their space as if it were a “gym,” you’re the barbell expert – no one knows more about you than the barbell. Once you earn this trust, you can extend your impact.
PACE