There’s a reason I dominate the creative finance and subject to space. It’s because the Riches are in the Niches. When you hyper-focus your message, you ironically start to make a broader impact. Then you can start to talk about things outside of those niches. But when you want to grow a brand, you have to get so specific with your niche that when people talk about their space as if it were a “gym,” you’re the barbell expert – no one knows more about you than the barbell. Once you earn this trust, you can extend your impact.